Does this sound familiar?
FMCG offer earnings to get desirable products.
It does not work and is expensive.
The customer is disappointed since he can not get what he really wants.
- It takes too much time (points) to earn enough.
- Products do not have enough margin to offer what customers want.
The FMCG is disappointed since they can not pay what the customer really wants.
- Customers change constantly their details.
4 A-Brands as!
Procter & Gamble
New Van den Borre